1. Cookie Policy Overview
Opimatic ("we," "our," or "us") uses cookies and similar tracking technologies on opimatic.com and our SaaS platform to recognize you, customize your user experience, analyze site traffic, and ensure secure authentication.
This Cookie Policy explains how we comply with the EU General Data Protection Regulation (GDPR), the ePrivacy Directive, and global privacy standards by providing transparent disclosures and granular visitor consent controls.
2. What Are Cookies?
Cookies are small text files stored on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide analytical reporting to site operators.
Cookies set by the website owner (in this case, Opimatic) are called "first-party cookies." Cookies set by parties other than Opimatic are called "third-party cookies," which enable third-party features or analytics on our site.
3. Categories of Cookies We Use
We classify cookies into four distinct categories based on their function and necessity:
- Strictly Necessary Cookies: Essential for website operation, user authentication, security, and load balancing. These cannot be disabled.
- Performance & Analytics Cookies: Collect anonymous data on how visitors interact with our site (via tools like PostHog) to help us improve navigation and user flows.
- Functional Cookies: Remember your preferences, language settings, and customized dashboard layouts across sessions.
- Targeting & Marketing Cookies: Track browsing habits to deliver relevant promotional content or measure marketing campaign effectiveness.
4. Consent Banner & ePrivacy Standards
In compliance with GDPR and ePrivacy regulations:
- Prior Consent: Non-essential cookies (analytics and marketing) are never dropped before the user provides explicit, affirmative consent via our cookie banner.
- Equal Weighting: Our banner provides clear "Accept All," "Reject All," and "Manage Preferences" buttons with equal prominence, avoiding deceptive design patterns.
5. Third-Party Tracking & Pixels
We work with trusted third-party partners who may set cookies or tracking pixels on your device when you interact with our marketing pages, including stripe.com (payment processing analytics) and social platform pixels (Meta and LinkedIn) used strictly for conversion attribution under strict privacy covenants.
6. Managing Your Cookie Preferences
You have full control over your cookie settings at any time:
- Cookie Preference Center: Click the floating cookie settings icon in the bottom corner of our website to modify or withdraw your consent preferences instantly.
- Browser Controls: You can configure your web browser (Chrome, Safari, Firefox, Edge) to refuse or delete cookies. Note that blocking essential cookies may impact platform functionality.
