Retention & Deletion Automation

1. Data Lifecycle Overview

Opimatic believes that data minimization is a core pillar of privacy compliance under GDPR and global regulations. We do not retain personal information longer than necessary for the purposes for which it was collected, processed, or legally mandated.

Our platform automates data retention and deletion workflows to ensure customer logs, conversation history, and connected channel assets are purged efficiently upon subscription termination or expiration of retention periods.

2. Active Account Data

While your Opimatic subscription remains active, we store your core account details, agency profile configuration, and team credentials:

• Duration: Stored continuously throughout the active lifespan of your account.
• Updates: Customers retain full control to update or delete profile attributes directly within their dashboard settings at any time.

3. Omnichannel Inbox & Chat Logs

Conversational messages processed through our WhatsApp, Instagram, and Facebook unified inboxes follow strict automated retention schedules:

• Active Conversation History: Retained for 24 months to maintain customer relationship continuity and context unless manual deletion is triggered by the user.
• Automated Purging: Closed tickets, bot interaction logs, and transient lead inquiries older than 24 months are automatically anonymized or purged by our background database workers.

4. Post History & Media Assets

Content created via our AI assistant or scheduled across connected social networks is retained according to publishing status:

• Scheduled & Published Posts: Retained in your content calendar history for 12 months post-publication for analytics and performance tracking.
• Media Library Uploads: Images and videos uploaded to your media assets folder remain stored until deleted by the user or 90 days after unlinking connected accounts.

5. Account Termination & Automated Purging

When a Customer cancels their subscription or requests account closure:

• Grace Period (30 Days): Account data enters a suspended quarantine state for 30 days to allow for accidental cancellations or billing resolution.
• Hard Deletion (Day 30+): Following the grace period, our automated deletion scripts permanently erase all associated user records, sub-accounts, encrypted tokens, and relational database rows across our primary production servers.

6. Backups & Disaster Recovery Cycles

To ensure system reliability and business continuity, encrypted database snapshots and system backups are maintained separately from primary servers:

• Backup Retention: Automated encrypted backups are retained on a rolling 30-day retention window.
• Overwrite Cycle: Once the 30-day window passes, older backup snapshots are automatically and permanently overwritten, ensuring complete elimination of terminated customer data from all system storage tiers.

7. Compliance & Deletion Requests

If you wish to exercise your "Right to be Forgotten" (Article 17 GDPR) or require customized data retention schedules for your agency sub-accounts, please contact our compliance team: